SEO Blog

Answer from Google’s help system:

The links shown below some sites in our search results, called Sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for.

We only show Sitelinks for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good Sitelinks, or we don’t think that the Sitelinks for your site are relevant for the user’s query, we won’t show them.

At the moment, Sitelinks are completely automated. We’re always working to improve our Sitelinks algorithms, and we may incorporate webmaster input in the future.

Most of our websites we produce end up showing the site navigation under search, It’s a dark art and I’m not entirely sure how it works or how we manage it but my suggestions lie both in markup and traffic

Firstly – understandable markup
Call your navigation div “navigation” or nav, use a correct list structure using and elements if you have active states for links call your class .navactive or such like + make sure you use correct page names if your linking to news make sure the file is in a folder called news or if using dynamic content make sure you have a correct url generated by the system ie… /news/item-name… /gallery/images.

Basically make it as simple as possible for the search engine to find and spider your site while keeping naming conventions.

Secondly – Submit your xml site map to google and also make sure there is a sitemap again using good naming conventions ie.. yourwebsite/sitemap/ on your website and again this page should be produced using correct and meaningful html markup.

Thirdly – Have a popular website! If you do the above and enough people travel through your site their movement will log how the navigation structure works.

Again this is speculation as google keeps its cards close to its chest so these are just recommendations – If I’m wrong somebody tell me – however it does work for us!
-Martin

1. Do something to help your SEO everyday, even if it’s just a forum post. Every little thing helps.

2. Be very aware of the competition for whatever keyword you optimize for.

3. Don’t over do it when it comes to on-page optimization, so you won’t be seen as a spammer.

4. The idea is to get as many backlinks as you can, from as many different sources.

5. Try to vary the anchor text in your link for your site, to avoid being seen as a spammer.

6. See what your competitors are doing for a keyword you want to rank for, and work to outdo them.

7. I use article marketing as my main form of advertisement and link building.

8. Update your site with unique content on a regular basis.

9. use your feed, bloggers do, but for others try get an xml page of your contents, that will make a big difference.
10. Sitemap, prefered is xml sitemap, but then html will do

There are 3 rules that you MUST follow to make your site a success.

1. Only target keywords that are receiving traffic

2. Only target keywords that have a commercial value.

3. Target keywords with a low enough competition.

These 3 rules may seem obvious, but it is because one or all of them are ignored that so many sites fail.

SEO is the art of getting traffic to your site by optimising the on page content and off page links to your site.

1. Keyword Research: Need to brainstorm exactly what your target market is typing into Google. All Search Engine Optimisation starts here. Good keyword research is a vital factor in SEO

2. Create a Local Business Listing. With this you should easily be able to get highly ranked for your business and your local area. (If you aren’t running a conventional business with a specific geographical location, then this will not be necessary)

3. Link Building. Probably the most important part.

Create a large number of powerful backlinks to your site.

4. RSS feeds. The majority of websites, directories and blogs have RSS feeds. If they don’t then they can be created. These need to be submitted to the top 40 or so feed directories. These feed directories themselves have feeds which can be submitted! Feeds only need to be submitted once and automatically update

Creating blogs, articles and feeds produces a large network of linking, gives your optimisation a backbone, then whenever content is added within the network the feeds are automatically updated. Google loves it.

5. Publish Press Releases. Each time you launch a new product or service, or just have an announcement then get it out as a press release. PR sites vary, some are free some you have to pay for but they are another great source of traffic and link juice.

6. Bookmark site pages, blogs and articles on the social bookmarking scene.

7. Utilise Twitter and Facebook to continue building reputation and customers. Twitter is just going to grow and grow, would be mad not to start using it properly right now. This can be automated to an extent.

8. If you aren’t already doing this then start building a list (email list – customers and potential customers). Would be a good idea to have a monthly newsletter for your customers, another great way to maintain contact and create a long term relationship with your customers, as well as informing them of any news in your sector or company. This would have to be an ‘opt-in’ list where the customers click a link to confirm they want to join the list. This eliminates any accusations of SPAM, and there will be an ‘unsubscribe’ link with every message sent.

9. Then there are the on-page factors. This would include tweaking the content to optimise for a particular keyword. Employing ‘nofollow’ tags in your pages to control the flow of page rank, for instance putting a ‘nofollow’ tag on links to your T’s and C’s would stop any page rank flowing to this page, but would still allow customers to click on it and view it.

We can also manage all the content for you. Write articles, blogs, site content, newsletters….anything! You may wish to do this yourself, and that is good too!

by
Mark
Mark Boardman BSc dip.hyp is a leading author and expert on Advanced SEO Techniques. For more information visit his blog. Feel free to visit both these sites.

A new layer to Trends with Google Trends for Websites, a fun tool that gives you a view of how popular your favorite websites are, including your own! It also compares and ranks site visitation across geographies, and related websites and searches.


Google Trends For Websites

http://trends.google.com/websites

Yep, here as well. Including one very thin font (which genius thought of this?) and the beloved comic sans. Which is not funny.

I sense a certain desperateness at The Plex. Yet they do not offer tools to really beef up the revenues for Google and for publishers. Sad.

Saw it on a 468*60 ad. I thought I messed it up with a CSS change somewhere for a second. I think it was comic sans too. Didn’t look professional at all.

see discussion

A potential partnership deal between Microsoft Corp. and Yahoo Inc. the companies revealed over the weekend may prove to be a stepping stone to an outright acquisition, analysts said on Monday.

UBS analysts said in a research note that the business discussions between Microsoft and Yahoo could be a prelude to an eventual outright acquisition offer because it was vital for Microsoft to acquire Yahoo on friendly terms.

“A near-term deal could act as an intermediate step that would go a long way toward testing the waters,” UBS wrote.

The brokerage said a Microsoft-Yahoo partnership is likely to focus on search advertising and should be seen as an alternative to a scenario in which Yahoo would outsource to Google Inc. part of its Web search ad sales.

Stifel Nicolas argued that Microsoft may be seeking to buy Yahoo’s search and search-advertising business outright, leaving Yahoo independent but smaller, focused on display advertising and Internet media businesses.

Stifel analysts George Askew and Scott Devitt warned that Yahoo must reach a deal with either Google or Microsoft or face a bruising proxy battle with activist investor Carl Icahn, who is seeking to install his own slate of Yahoo directors.

Icahn launched a proxy campaign last Thursday to replace Yahoo’s board with directors who would reopen talks with Microsoft, saying Yahoo had acted irrationally in refusing the software company’s $47.5 billion bid.

The proxy battle “may ultimately drive a damaged Yahoo into Microsoft’s arms” at around $31 per share, Stifel said.

Microsoft made a $31-per-share cash and stock offer in late January. Earlier this month, Microsoft discussed raising that offer to $33 a share, but backed away after Yahoo management held out for $37 per share.

The software giant’s move to court Yahoo was likely to prompt the Icahn to press Yahoo to further pursue an alliance with Google, a person familiar with the billionaire investor’s thinking told Reuters on Sunday.

The software piracy rate has slightly dropped in Pakistan from 86 per cent to 84 per cent, after remaining unchanged over the past two years, which would benefit the country in many ways, a latest international study states.

The software piracy rate in Pakistan has come down at a time when globally it recorded a three per cent increase to 38 per cent in 2007, which has increased piracy-related losses to nearly $48 billion against $40 billion in 2006.

The Fifth Annual Global Software Piracy Study, released by the Business Software Alliance (BSA) here on Friday, noted that piracy-related losses had gone down to $125 million in Pakistan against $143 million in 2006.

With 84 per cent piracy, Pakistan now ranks 13th among top 25 countries with the highest piracy rates against No 7 last year.

It followed

  1. Armenia (93pc)
  2. Bangladesh (92pc)
  3. Azerbaijan (92pc)
  4. Moldova (92pc)
  5. Zimbabwe (91pc)
  6. Sri Lanka (90pc)
  7. Yemen (89pc)
  8. Libya (88pc)
  9. Venezuela (87pc)
  10. Vietnam (85pc)
  11. Iraq (85pc)
  12. Indonesia (84pc)

Source: Ahmad’s Blog

evilEver you wondered what google knows about you ?

Here is a small list of what they know about a person. Depending on which services he signs up for.

  • The Websites that he owns.
  • His Bank Account.
  • His Profession. (at least very very close. Like a dentist would search for his related stuff and thats how they can find out what you do)
  • Visitors to his website. (A lot of information about them, this can let them calculate a lot of things)
  • A lot of information about you also goes in the websites that you visit that use google analytics code.
  • Arial view of your house. If you have used google maps, you must have gone to check your house and must have gone to it a lot of times to show your friends and stuff. Or maybe worse marked it as “My House” .
  • They know his personal connections, like his friends and his friends and a lot of information about them too.
  • His full name
  • His verified Postal Address.
  • The web sites I visit, frequency of visit etc (this can be done through the google toolbar, which goes to their server to get the pagerank values etc.)
  • The Country that he lives in.
  • The browser that he uses.
  • The OS that he uses.
  • His video preferences.
  • The communities he belongs to
  • Credit Card information (In case of adwords)
  • Search Terms that you target
  • Who you send emails to
  • Who sends emails to you
  • The contents of those emails
  • Your chat using Google Talk.

If you are a webmaster and have websites that use google’s services. I think that this is not going to be a good idea. Google knows a lot about us. And think about it, can’t they use this information to rank our websites. Why shouldn’t they. They are a very large company and know what they are doing. They also have to stay ahead of their competition and they have to constantly keep working on new ways to rank websites. Links Links and Links. Google is all about Links. They are going every direction to find our links. Business plus personal. They know everything about us (almost). Now with their phones coming up in the market they will also be able to locate your exact position.Although I use google’s services I have no other option no one ever dared to try and do something about this. But I have something in mind and just dont know how to go about it from here. I have put up websites, got users and very soon this will be launched and you can rest assured that no one is watching now.

The internet is for information. Don’t let people misuse the power of the internet.

Wake up!! 😉

see related Discussion at Digitalpoint 

Source:The Real Web Server

Intel Corp has picked “Atom” as the new brand name for its latest microprocessor, the world’s largest semiconductor company said.
Intel Atom
The Intel Atom processor is the name for the new family of low-power processors, the brains of digital devices, that will power mobile Internet devices and ultra low-cost and small notebook and desktop personal computers.

Intel sees a big market for the Internet-connected devices that can fit in one’s pocket and for what it is calling the netbook, a low-cost PC costing around $250.

The Intel Atom processor is based on a new microarchitecture designed for small devices and low power consumption, Intel said. The chip is less than 25 square millimeters, and 11 of the chip’s dies — the slivers of silicon with 47 million transistors each — would fit in an area the size of a U.S. penny.

The new chips, previously code-named Silverthorne and Diamondville, are made on Intel’s 45 nanometer chipmaking technology and slated for introduction toward the middle of this year.

“Diamondville and Silverthorne both represent an attempt by Intel to sell chips profitably for a whole lot less,” said Nathan Brookwood, an analyst at market research firm Insight 64. “This is the first new processor design coming out of Intel since the Pentium Pro in 1995.”
Read the rest of this entry »

Google is releasing a new edition of its hosted applications suite that end-users can bring into the workplace without the involvement of their IT department.
Google Apps Team Edition
It means that IT managers who fret about employees using unauthorized software at work will have another tool to worry about, especially in industries where information management is heavily regulated, like health care and finance.

The new release, called Google Apps Team Edition, is due to be available Thursday for free. It is aimed at employees who are interested in using Google Apps but whose employers haven’t signed up for it, said Rajen Sheth, Google Apps senior product manager.

Team Edition contains the core communication and collaboration services and applications from other editions, like the word processor, spreadsheet, Start page, Talk instant messaging and calendar, but not Gmail, which requires IT participation to re-route the company’s e-mail flow.

So far, more than 500,000 mostly small organizations have signed up for Google Apps, but the other versions Standard, Education, Partner and Premier require IT to implement the suite because its services are linked to an organization’s Internet domain.
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