SEO Blog

Answer from Google’s help system:

The links shown below some sites in our search results, called Sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for.

We only show Sitelinks for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good Sitelinks, or we don’t think that the Sitelinks for your site are relevant for the user’s query, we won’t show them.

At the moment, Sitelinks are completely automated. We’re always working to improve our Sitelinks algorithms, and we may incorporate webmaster input in the future.

Most of our websites we produce end up showing the site navigation under search, It’s a dark art and I’m not entirely sure how it works or how we manage it but my suggestions lie both in markup and traffic

Firstly – understandable markup
Call your navigation div “navigation” or nav, use a correct list structure using and elements if you have active states for links call your class .navactive or such like + make sure you use correct page names if your linking to news make sure the file is in a folder called news or if using dynamic content make sure you have a correct url generated by the system ie… /news/item-name… /gallery/images.

Basically make it as simple as possible for the search engine to find and spider your site while keeping naming conventions.

Secondly – Submit your xml site map to google and also make sure there is a sitemap again using good naming conventions ie.. yourwebsite/sitemap/ on your website and again this page should be produced using correct and meaningful html markup.

Thirdly – Have a popular website! If you do the above and enough people travel through your site their movement will log how the navigation structure works.

Again this is speculation as google keeps its cards close to its chest so these are just recommendations – If I’m wrong somebody tell me – however it does work for us!
-Martin

1. Do something to help your SEO everyday, even if it’s just a forum post. Every little thing helps.

2. Be very aware of the competition for whatever keyword you optimize for.

3. Don’t over do it when it comes to on-page optimization, so you won’t be seen as a spammer.

4. The idea is to get as many backlinks as you can, from as many different sources.

5. Try to vary the anchor text in your link for your site, to avoid being seen as a spammer.

6. See what your competitors are doing for a keyword you want to rank for, and work to outdo them.

7. I use article marketing as my main form of advertisement and link building.

8. Update your site with unique content on a regular basis.

9. use your feed, bloggers do, but for others try get an xml page of your contents, that will make a big difference.
10. Sitemap, prefered is xml sitemap, but then html will do

There are 3 rules that you MUST follow to make your site a success.

1. Only target keywords that are receiving traffic

2. Only target keywords that have a commercial value.

3. Target keywords with a low enough competition.

These 3 rules may seem obvious, but it is because one or all of them are ignored that so many sites fail.

SEO is the art of getting traffic to your site by optimising the on page content and off page links to your site.

1. Keyword Research: Need to brainstorm exactly what your target market is typing into Google. All Search Engine Optimisation starts here. Good keyword research is a vital factor in SEO

2. Create a Local Business Listing. With this you should easily be able to get highly ranked for your business and your local area. (If you aren’t running a conventional business with a specific geographical location, then this will not be necessary)

3. Link Building. Probably the most important part.

Create a large number of powerful backlinks to your site.

4. RSS feeds. The majority of websites, directories and blogs have RSS feeds. If they don’t then they can be created. These need to be submitted to the top 40 or so feed directories. These feed directories themselves have feeds which can be submitted! Feeds only need to be submitted once and automatically update

Creating blogs, articles and feeds produces a large network of linking, gives your optimisation a backbone, then whenever content is added within the network the feeds are automatically updated. Google loves it.

5. Publish Press Releases. Each time you launch a new product or service, or just have an announcement then get it out as a press release. PR sites vary, some are free some you have to pay for but they are another great source of traffic and link juice.

6. Bookmark site pages, blogs and articles on the social bookmarking scene.

7. Utilise Twitter and Facebook to continue building reputation and customers. Twitter is just going to grow and grow, would be mad not to start using it properly right now. This can be automated to an extent.

8. If you aren’t already doing this then start building a list (email list – customers and potential customers). Would be a good idea to have a monthly newsletter for your customers, another great way to maintain contact and create a long term relationship with your customers, as well as informing them of any news in your sector or company. This would have to be an ‘opt-in’ list where the customers click a link to confirm they want to join the list. This eliminates any accusations of SPAM, and there will be an ‘unsubscribe’ link with every message sent.

9. Then there are the on-page factors. This would include tweaking the content to optimise for a particular keyword. Employing ‘nofollow’ tags in your pages to control the flow of page rank, for instance putting a ‘nofollow’ tag on links to your T’s and C’s would stop any page rank flowing to this page, but would still allow customers to click on it and view it.

We can also manage all the content for you. Write articles, blogs, site content, newsletters….anything! You may wish to do this yourself, and that is good too!

by
Mark
Mark Boardman BSc dip.hyp is a leading author and expert on Advanced SEO Techniques. For more information visit his blog. Feel free to visit both these sites.

A new layer to Trends with Google Trends for Websites, a fun tool that gives you a view of how popular your favorite websites are, including your own! It also compares and ranks site visitation across geographies, and related websites and searches.


Google Trends For Websites

http://trends.google.com/websites

Yep, here as well. Including one very thin font (which genius thought of this?) and the beloved comic sans. Which is not funny.

I sense a certain desperateness at The Plex. Yet they do not offer tools to really beef up the revenues for Google and for publishers. Sad.

Saw it on a 468*60 ad. I thought I messed it up with a CSS change somewhere for a second. I think it was comic sans too. Didn’t look professional at all.

see discussion

A potential partnership deal between Microsoft Corp. and Yahoo Inc. the companies revealed over the weekend may prove to be a stepping stone to an outright acquisition, analysts said on Monday.

UBS analysts said in a research note that the business discussions between Microsoft and Yahoo could be a prelude to an eventual outright acquisition offer because it was vital for Microsoft to acquire Yahoo on friendly terms.

“A near-term deal could act as an intermediate step that would go a long way toward testing the waters,” UBS wrote.

The brokerage said a Microsoft-Yahoo partnership is likely to focus on search advertising and should be seen as an alternative to a scenario in which Yahoo would outsource to Google Inc. part of its Web search ad sales.

Stifel Nicolas argued that Microsoft may be seeking to buy Yahoo’s search and search-advertising business outright, leaving Yahoo independent but smaller, focused on display advertising and Internet media businesses.

Stifel analysts George Askew and Scott Devitt warned that Yahoo must reach a deal with either Google or Microsoft or face a bruising proxy battle with activist investor Carl Icahn, who is seeking to install his own slate of Yahoo directors.

Icahn launched a proxy campaign last Thursday to replace Yahoo’s board with directors who would reopen talks with Microsoft, saying Yahoo had acted irrationally in refusing the software company’s $47.5 billion bid.

The proxy battle “may ultimately drive a damaged Yahoo into Microsoft’s arms” at around $31 per share, Stifel said.

Microsoft made a $31-per-share cash and stock offer in late January. Earlier this month, Microsoft discussed raising that offer to $33 a share, but backed away after Yahoo management held out for $37 per share.

The software giant’s move to court Yahoo was likely to prompt the Icahn to press Yahoo to further pursue an alliance with Google, a person familiar with the billionaire investor’s thinking told Reuters on Sunday.

The software piracy rate has slightly dropped in Pakistan from 86 per cent to 84 per cent, after remaining unchanged over the past two years, which would benefit the country in many ways, a latest international study states.

The software piracy rate in Pakistan has come down at a time when globally it recorded a three per cent increase to 38 per cent in 2007, which has increased piracy-related losses to nearly $48 billion against $40 billion in 2006.

The Fifth Annual Global Software Piracy Study, released by the Business Software Alliance (BSA) here on Friday, noted that piracy-related losses had gone down to $125 million in Pakistan against $143 million in 2006.

With 84 per cent piracy, Pakistan now ranks 13th among top 25 countries with the highest piracy rates against No 7 last year.

It followed

  1. Armenia (93pc)
  2. Bangladesh (92pc)
  3. Azerbaijan (92pc)
  4. Moldova (92pc)
  5. Zimbabwe (91pc)
  6. Sri Lanka (90pc)
  7. Yemen (89pc)
  8. Libya (88pc)
  9. Venezuela (87pc)
  10. Vietnam (85pc)
  11. Iraq (85pc)
  12. Indonesia (84pc)

Source: Ahmad’s Blog

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